Role
Design Lead
Year
2025
Type
Responsive Web App, PWA
Messari hosts one of the most comprehensive crypto databases in the world, but its depth isn’t immediately apparent to casual users.
Each project spans multiple subpages—an overview, exchanges, fundraising, token unlocks, network metrics, and more—leading to a cluttered, confusing navigation that buries key insights
Screenshots of the Uniswap project pages before the overhaul, quotes from user interviews
In addition:
40% of our users access the project pages on mobile, yet the mobile experience lacked proper responsiveness.
With the launch of Copilot, our AI tool, I had an opportunity to integrate it into the Project Pages, further enhancing insights.
Screenshots of the Uniswap project pages after the overhaul
The Process
Because this was a high-touchpoint project with diverse stakeholder opinions, I began with workshops to align the product team on scope. This was followed by discussions on layout options, data set prioritization, and visually summarizing key information.
An interactive workshop I led on page layout
Some of the options I created in low-fidelity after the workshop