Role

Design Lead

Year

2025

Type

Responsive Web App, PWA

Empowering Data Exploration Through Customizable Widgets

I led the design of a modular crypto terminal that delivers real-time, relevant insights with seamless AI integration, optimized for both power users and newcomers.

Messari is a crypto data and research platform offering market intelligence, analytics, and transparency tools for investors and businesses.

Insights from 2024 user interviews revealed a key issue: users lacked clarity on the breadth of Messari’s data offerings.

Critical insights were buried on the homepage, leading to low engagement with qualitative datasets (e.g., research, news, token unlocks)
Analytics showed that only 25% of users engaged with the current homepage feed, which aggregated qualitative datasets but was hidden below the fold.

In this project, my main goals were to improve the discoverability of datasets while enabling a customized layout, allowing for the prioritization of specific information.

Some of the customizable widgets I designed, employing dark and light theme variables I set up

The Process

Usability testing, wireframing, and iteration were core to landing a final design.

Low-fidelity wireframes allowed me to present multiple design directions to stakeholders, facilitating early alignment on key decisions such as: information density, data hierarchy, filter granularity, dashboard layout, and default views by subscription tier.

Early designs helped to vision set with stakeholders

Prototype used for testing

Usability testing validated key design choices and surfaced areas for improvement. Through a mix of user interviews and prototype testing, I refined details, solved usability challenges, and delivered a polished, high-impact experience.

Usability issues uncovered during the first round of prototype tests

Usability issues resolved, validated by a second round of prototype tests

The Solution

A configurable, widget-based dashboard that supports a large-scale charting module. Optimized for responsiveness.

I designed a modular home page featuring 14+ customizable widgets, allowing users to prioritize the data that matters most to them. Built for scalability, I crafted these widgets to seamlessly adapt to future data sets.

This project leveraged components from our new design system in both dark and light themes—an initiative I led, which you can read about here.

Mobile experience featuring a watchlist and watchlist recap

Filter options for widgits

Collaborating closely with developers, I ensured smooth performance across all devices—optimizing for more modules on larger screens, fewer on smaller ones, and a dedicated mobile experience for a quick on-the-go snapshot of the crypto landscape.

Setting up AI Recap flow

Design Lead

2025

Responsive Web App, PWA

Empowering Data Exploration Through Customizable Widgets

Empowering Data Exploration Through Customizable Widgets

Empowering Data Exploration Through Customizable Widgets

I led the design of a modular crypto terminal that delivers real-time, relevant insights with seamless AI integration, optimized for both power users and newcomers.

I led the design of a modular crypto terminal that delivers real-time, relevant insights with seamless AI integration, optimized for both power users and newcomers.

I led the design of a modular crypto terminal that delivers real-time, relevant insights with seamless AI integration, optimized for both power users and newcomers.

Messari is a crypto data and research platform offering market intelligence, analytics, and transparency tools for investors and businesses.

Insights from 2024 user interviews revealed a key issue: users lacked clarity on the breadth of Messari’s data offerings.

Critical insights were buried on the homepage, leading to low engagement with qualitative datasets (e.g., research, news, token unlocks)

Analytics showed that only 25% of users engaged with the current homepage feed, which aggregated qualitative datasets but was hidden below the fold.

In this project, my main goals were to improve the discoverability of datasets while enabling a customized layout, allowing for the prioritization of specific information.

The Process

Usability testing, wireframing, and iteration were core to landing a final design.

Usability testing, wireframing, and iteration were core to landing a final design.

Usability testing, wireframing, and iteration were core to landing a final design.

Low-fidelity wireframes allowed me to present multiple design directions to stakeholders, facilitating early alignment on key decisions such as: information density, data hierarchy, filter granularity, dashboard layout, and default views by subscription tier.

Usability testing validated key design choices and surfaced areas for improvement. Through a mix of user interviews and prototype testing, I refined details, solved usability challenges, and delivered a polished, high-impact experience.

The Solution

A configurable, widget-based dashboard that supports a large-scale charting module. Optimized for responsiveness.

A configurable, widget-based dashboard that supports a large-scale charting module. Optimized for responsiveness.

A configurable, widget-based dashboard that supports a large-scale charting module. Optimized for responsiveness.

I designed a modular home page featuring 14+ customizable widgets, allowing users to prioritize the data that matters most to them. Built for scalability, I crafted these widgets to seamlessly adapt to future data sets.

This project leveraged components from our new design system in both dark and light themes—an initiative I led, which you can read about here.

Collaborating closely with developers, I ensured smooth performance across all devices—optimizing for more modules on larger screens, fewer on smaller ones, and a dedicated mobile experience for a quick on-the-go snapshot of the crypto landscape.

The first milestone of this project is set to be released in February of 2025.

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