Role
Design Lead
Year
2025
Type
Responsive Web App, PWA
Messari is a crypto data and research platform offering market intelligence, analytics, and transparency tools for investors and businesses.
Insights from 2024 user interviews revealed a key issue: users lacked clarity on the breadth of Messari’s data offerings.
Critical insights were buried on the homepage, leading to low engagement with qualitative datasets (e.g., research, news, token unlocks)
Analytics showed that only 25% of users engaged with the current homepage feed, which aggregated qualitative datasets but was hidden below the fold.
In this project, my main goals were to improve the discoverability of datasets while enabling a customized layout, allowing for the prioritization of specific information.
Some of the customizable widgets I designed, employing dark and light theme variables I set up
The Process
Low-fidelity wireframes allowed me to present multiple design directions to stakeholders, facilitating early alignment on key decisions such as: information density, data hierarchy, filter granularity, dashboard layout, and default views by subscription tier.
Early designs helped to vision set with stakeholders
Prototype used for testing
Usability testing validated key design choices and surfaced areas for improvement. Through a mix of user interviews and prototype testing, I refined details, solved usability challenges, and delivered a polished, high-impact experience.
Usability issues uncovered during the first round of prototype tests
Usability issues resolved, validated by a second round of prototype tests
The Solution
I designed a modular home page featuring 14+ customizable widgets, allowing users to prioritize the data that matters most to them. Built for scalability, I crafted these widgets to seamlessly adapt to future data sets.
This project leveraged components from our new design system in both dark and light themes—an initiative I led, which you can read about here.
Mobile experience featuring a watchlist and watchlist recap
Filter options for widgits
Collaborating closely with developers, I ensured smooth performance across all devices—optimizing for more modules on larger screens, fewer on smaller ones, and a dedicated mobile experience for a quick on-the-go snapshot of the crypto landscape.
Setting up AI Recap flow